Even in the middle of the Gulf Crisis, BP will continue it's arts sponsorship. Why? Cost benefit.
The benefits of arts patronage far outweighed its costs, philanthropy professionals said.
“If they were spending billions on it, then people might say that it was a waste of shareholders’ money, which should be spent on cleaning up beaches,” said Colin Tweedy, chief executive of Arts & Business, a nonprofit organization that links arts bodies with corporate and private donors. “Saving that money will not do anything to the coastline of America.”
“It’s a relatively small amount, but the impact they can have with it is far greater,” said Tweedy.
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