Monday, June 28, 2010

The Blackening of Broadway

Broadway sees benefits of selling to black audiences. From the NY Times:
Broadway shows about black characters often draw black theatergoers, but the producers of “Memphis” and “Fela!” as well as producers of some coming shows are particularly going after African-Americans, given that Broadway’s overall attendance has been on the decline, down 3 percent for the 2009-10 season. Whether black theatergoers become a larger, reliable part of the Broadway audience remains to be seen, as do the range and quality of the shows that are offered to appeal to them.

Yet producers clearly sense a market that has not been tapped out: This fall’s Broadway lineup already includes two new musicals about black men, “Unchain My Heart: The Ray Charles Musical” and “The Scottsboro Boys,” and possibly the new two-character play “The Mountaintop,” about the Rev. Dr. Martin Luther King Jr., depending on whether the producers can land the stars Samuel L. Jackson and Halle Berry.

Denzel Washington and Viola Davis talk about August Wilson:


Interesting to see what this does for African-American playwrights. As Denzel says, "If it ain't on the page, it ain't on the stage."

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